The corporate identity redesign for the German PR agency Häberlein & Mauerer is built around the concept of communication as a force that creates waves and ripples throughout society. We streamlined the name into a sharper, more crisp wordmark, and applied this idea of reverberation and oscillation to the logo, layouts, typography and imagery.
Creative Direction / Concept / Logo Design / Layout / Illustration / Animation
Strategy & Management: Ruben Wojtecki, Laura Wesle, haebmau Communications / Development: Someone & Sons
The green circle of the former logo becomes a point behind the wordmark, likening it to an affirmed statement. Coworkers of haebmau can choose a personal color upon joining the company. The point takes on that color when used on personal documents.
